marketing

Why AI Generated Brand Personas Are Replacing Marketing Archetypes

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Why AI Generated Brand Personas Are Replacing Marketing Archetypes

The marketing landscape is shifting rapidly as data-driven tools redefine how brands understand and engage audiences. At the center of this change are AI brand personas, which are increasingly replacing static, assumption-based marketing archetypes. Traditional personas were often built on limited surveys and generalized profiles, but AI brand personas use real-time insights to reflect evolving … Read more

How Cultural Micro-Influencers Are Changing Regional Marketing in India

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How Cultural Micro-Influencers Are Changing Regional Marketing in India

The rapid expansion of micro influencers india is reshaping the digital marketing landscape by shifting focus from celebrity endorsements to community-driven influence. Unlike mainstream influencers with millions of followers, these content creators maintain smaller but highly engaged audiences rooted in specific cultural and linguistic communities. This change is redefining regional marketing strategies, allowing brands to … Read more